24 Hell & Back Challenge is an exclusive, invite-only 24 hour off-road adventure.  A true challenge for man and machine under the worst circumstances mother nature can present. 10 high profile & skilled off-roader take on 24 hours of non stop trail riding on the hardest trails the area has to offer. Each group consists of a mix of off-road influencers, media & local off-road ambassadors. Professional & experienced Trail Guides and Trail Mechanics are also part of the program. Everything is geared towards creating authentic photo/video content; getting your brand and products in the hands of the right influencers in an authentic and extreme environment by using ours and the influencers reach to promote them.